globaltestmarket(怎样预测市场需求)
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2024-05-02
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1. globaltestmarket,怎样预测市场需求?
需求预测是指针对一项产品或服务的预期需求(demand)所作的评估。需求预测可以提供公司三项策略上的应用:
1、决定公司是否应该进入某个市场(market)。
2、为在生产时程上所会出现的短期改变作规划,如劳动力以及原料需求。
3、替生产设备的长期产能(capacity)需求所规划。如果显示没有足够的需求可以弥补市场进入的成本,则公司就应该拒绝这个机会。
需求预测的方法:
在需求预测上有所谓正式与非正式的方法。非正式的方法包括根据知识判断所作的猜想与对于新市场所具有的直觉。正式的方法可乃是可以分别倚靠量化或质化的数据资料。
量化的预测可以被广泛分成两个不同的范畴:利用过去销售量等历史资料以预测未来的需求;利用现时的资料,如市场测试(testmarket)与调查,以补足历史性的资料。历史性资料(有时候也称为自动预测性资料(auto-projection)的使用通常成本都比较低。最简单的形式是仅仅去计算过去销售量的平均值并据此得到预测结果。而较为复杂的作法是根据多重回归分析法(regressionanalysis)以决定出会影响销售量的因素。利用市场测试与其他调查研究方法——有时候称之为因果法(causalmethod)——虽然是长期预测方面一种较佳的方法,不过却会加重需求预测工作上的成本及复杂性。
2. shutdown的反义词?
反义词是open,例如:
1.She has the window open, however cold it is outside.
不管外面多冷她都开着窗户。
2.They opened a single store in Europe to test out the market.
他们在欧洲开了一家商店,检验一下市场情况。
3. open的过去分词是什么?
过去分词是opened,例如:
1.They opened a single store in Europe to test out the market.
他们在欧洲开了一家商店,检验一下市场情况。
2.The police have opened an investigation into the death.
警察已开始对这桩命案进行调查。
4. CTS是指什么?
谷歌CTS,英文为Compatibility Test Suite,中文意思是兼容性测试,手机设备需要通过Android的兼容性测试(CTS),以确保在android上开发的程序在手机设备上都能运行。
Google并没有在源代码中提供Android Market应用,因为他们希望所有设备生产商能够通过CTS测试。如果他们通过了CTS测试,那么就可以向Google申请使用Android market,Google才会给Market应用。
5. opne能组成什么单词?
能组成单词open,意思是打开,例如:
1.She has the window open, however cold it is outside.不管外面多冷她都开着窗户。
2.They opened a single store in Europe to test out the market.他们在欧洲开了一家商店,检验一下市场情况。
3.We're open from 8 to 7 every day.我们每天从早8点至晚7点营业。
6. 做营销策划需要具备哪些能力和知识?
策划这行看思维天赋,看知识面积累,也看实践经验。一名合格的策划人,不仅要有闪光的思维亮点,宽泛的知识面,还需要扎实的专业基础功。
成为策划需要了解哪些东西?如何才能做出一份出色的策划案?M分享一些周边策划人的实操经验。同时,也给出一套可参考的策划模板与若干营销人常用工具,助你开启策划学习的暴走状态 ~(•‾̑⌣‾̑•)✧˖°>> 策划这个岗位主要做什么?理论上来讲,策划是为了达到一定的目的,充分调查市场环境及相关联的环境的基础之上,遵循一定的方法或者规则,对未来即将发生的事情进行系统、周密、科学的预测并制定科学的可行性方案。看到这里,大家可能有点云里雾里,那不妨放到具体的工作当中。在职场,常见的策划有活动策划、项目策划、品牌策划、营销策划、产品策划等等,但不论哪个岗位方向都离不开共同的策划本质——找准一个明确的目标,选用一种好的方法,安排一场强势的执行。拿策划人经常会做的方案来举例,策划能力如何其实很容易从中区分:> 策划小白创意大过天,天马行空的想法目标模糊,不能get真正的需求不考虑资源现状和具体的落地执行
------------------------> 策划老白有准确的目标,方案逻辑清晰对市场和消费者认知深刻高效地配置渠道和资源有一套或几套成熟且可落地的方法做支撑(体系化的工作方式)
发现其中的区别,并逃离一些误区,可以帮助我们更快速地入门策划:1、 找准目标很重要,毕竟方向弄错了,做再多也是无用。2、策划不等同于卖创意,好的创意让方案更出色,但它是一种方案的执行手段。3、策划是带着镣铐跳舞,要考虑客户的需求、现有资源以及执行难度。那么,怎么才能做出一份合格的策划案,往下看↓>> 如何产出一份合格的策划案?没有人天生就会策划,再成功的策划人也是先从模仿开始。对于策划学习来讲,大量的模仿和练习是必要的,只有实践的次数多了,才有机会摸索出属于自己的一套模式。一个完整的策划过程,包括准备期、策划期、执行期、传播期、复盘期,每个阶段都需要认真的筹划。营销策划阶段要点 - 思维导图mm.edrawsoft.cn/template/43143
> 小Tips:用MindMaster来绘制策划类思维导图,可以让策划各阶段的准备更加直观高效,不论是用户分析、市场调研、策划提案、执行计划、还是复盘总结,都能带来意想不到的效果。例如,导图社区内用户用MindMaster产出的天猫双十一的策划提案作品:天猫双十一策划 - 思维导图mm.edrawsoft.cn/template/670
>> 出色的策划人要养成这些职业习惯工作中接触过不少出色的策划师,在他们身上发现了许多共性的特点:1、旺盛的求知欲,多看多记录
对于策划人来说,广泛的知识涉猎是必须的,这些不经意间积累下来的储备,最后都可能转化为爆发的力量。除了策划类的专业书,还可以多看一些杂志、传记、经济、历史、心理学和哲学类的书籍等。因为策划的本质,最终还是会回归到对人的研究、对社会的洞悉。用思维导图来做读书笔记,帮助我们把这些书籍转化为自己的知识储备,摘录和提炼出对自己有启发或者借鉴作用的内容,随时调用。如MindMaster导图社区内作者对小米口碑营销书籍的读书笔记↓↓↓《参与感》读书笔记 - 思维导图mm.edrawsoft.cn/template/30210
2、收集灵感,建立你的创意篮子
身为策划师,对生活要保持较高的敏感度,平时在外逛街、玩手机、刷网页、看电视或者做其他事情的时候,都可以多留意一些有创意的事物,学会用拍照或备忘录把当时的想法记录下来。并将这些随时记录的想法与创意,定期汇总起来,加入到自己的创意篮子里。在我们策划思维受阻的时候,可以拿出来触发灵感。我们要看到生活圈之外,更广阔和奇异的世界。不管是看书还是记录,都需要我们把学来的东西投入到实践当中,最后从实践中炼化出自己的方法。>> 策划人需要掌握的工具同样的一场策划有些人要熬个把星期,有些人却能在几天内很快地做出来。怎么让方案写的又快又好,除了掌握每个阶段的要点,还需要一些工具的buff加持。M从MindMaster「导图社区」内精选了营销人常用的工具,从数据到资源到表单到工具,应有尽有~数据分析类
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更多策划类资源,「导图社区」内搜索使用 ≖‿≖✧
7. 雅思写作时怎样才能获得高分?
你好,我是创洋移民的洋洋。很高兴能够回答你的问题。
首先词汇量洋洋就不多说了,根据洋洋之前的文章,你可以看看你需要达到多少词汇量。
其次比较重要的是论述,论述重在逻辑,逻辑的表现就是逻辑连接词。灵活而不重样地使用这些词汇,即代表着语法的游刃有余,也代表着逻辑的清晰明了。
***********PART 1逻辑连接词***********###1.1 让步###
1. Despite+n/ving = in spite of 尽管. (不能加句子)
Despite the fact that + 句子(太累赘)
Despite myself, … 情不自禁地…
Her words were so satirical(讽刺的)that I lost my temper in spite ofmyself。
2. Although(更书面)= though(更口语) =even if (即使,更偏假设性)=eventhough(虽然,更偏事实性)+句子
注:不能与but连用。
Devoted though we are to prosperity and freedom, we cannot shakeoff the judgmental strand of justice.用倒装
3. No matter how/what/who等= 疑问句+ever
No matter who/Whoever you are, you must keep the law.
注意:疑问句+ever 可以引导名词性从句
Whoever(≠ no matter who)comes will be welcome.
4. …, as long as…
You can do what you want, as long as you like.
5. 名词/表语/动词+ as(though)倒装,。。。,表“纵使”
Object as/though you may, I’ll go。
Small as atoms are, they are made up of still smaller units。
Lover of towns as I am, I realize that I owe a debt to my earlycountry life.
6. Whether…or… 正反两方面,。。。表“不论。。。与否”
Whether you believe it or not, it's true.
You'll have to attend the ceremony whether you're free or busy.
7. Notwithstanding +sth尽管
But notwithstanding its ancient lineage, it is open to thefollowing challenge.
8. albeit 虽然即使
You are to be given one method of communication with your rival,albeit indirect communication.
9. Be原型+主语+表语(n, adj)= whether+主语+be动词+表语(n,adj)。不论。一文学性强的虚拟语气,表让步。
Be it historical tradition, faith and culture, or social system,values and level of development, those countries or regions areoften different from one another.
###1.2 原因###Since
As
Because
Attribute…to…把。。。归因于。。。
He attributed the opposition to a deep-seated attitude inmilitary.
The reason why+结果/ that+原因
Greed is the reason why they do not deserve the money.
Sth would explain why …
For this reason
Be due to
Owing to sth 介词
Owe to sth 动词
Account for=result in 表示导致
Systematic economic forces account for the disastrous loses.
###1.3 目的###So
So that
Should law be neutral towards competing conceptions of virtue, sothat people can be free to choose for themselves the best way tolive?
To do sth,…
To answer it, we have to explore the meaning of justice.
In order to
In order to determine who deserves what, we have to determine whatvirtues are worthy of honor and reward.
###1.4 结果###Accordingly
Therefore
Excessive greed is therefore a vice that a good society shoulddiscourage if it can.
Result in
This outcome will result in children starting bullying youngerones.
Thus
Hence
So
Consequently
As such
###1.5 时间###When+句子
While+句子
Once+句子,一旦
Once the age of reason is reached, children can be rewarded forgood behavior and discouraged from bad.
As
As we encounter new situations, we move back and forth between ourjudgement and principles, revising each in light of the other.
###1.6 转折###However,
Yet 轻微转折
And yet we worry when judgments about virtue finds their way intolaws.
On the contrary
Rather than. 并不是并没有, 前后的词性一样
This policy might lead them to stay in harm’s way rather than fleeto safety.
Rather than press for maximum advantages, people look out for oneanother.
Instead,
表示对上述方式的完全反转
Instead, a just society respects each people’s freedom to choosehis or her own conception of the
good life.
Instead of
While
Whereas
Conversely
Nevertheless
###1.7 类比###just as/like
Similarly,
As …
They have sacrificed as surely, and as honorably, as those who havelost a limb.
The same as
Tourists find this park just the same as the one they visitedpreviously.
###1.8 对比###While既可以对比相反的东西,也可以对比稍有不同的
Ancient theories start with virtue while modern theories start withfreedom.
By contrast, 对比之下
The virtue argument, by contrast, rests on the judgment that greedis a vice that state should
discourage.
Likewise
Compared with/to
More…than…
On the other hand
By comparison/contrast
In comparison with 介词
This essay will briefly review the cons and pros of imprisonment incomparison with job training.
Alternatively
###1.9 递进###Furthermore
In addition to sth,
In addition to outlining the causes of this problem, this essaywill also propose solutions.
Besides,
In addition,
What’s more
Apart from…
Moreover
###1.10 举例###The likes of 就像
Such as
Like
Their purchases of necessities
like safe lodging are forced.
In some instances. 在某些情况中
…is a case in point. 正在点儿上,指例子可以很好地阐述这个观点
Here is a case where…指出例子
Here is a case where the economy as a whole seemed to outweighconsiderations of fairness.
For instances,
For example
###1.11 假设###If
If its price is higher, manufacturers will find it worth theirwhile to produce more goods.
Given/provided+名词, 考虑到、假如
###1.12 解释,转述###
In other words,
Prosperity matters, in other words, because it contributes to ourwelfare.
That is, that is to say
i.e.
mean that
###1.13 并列###And
As well as
关于,至于。
In terms of/ regarding/concerning/ talking about/speaking of/whenit comes to sth/as for/for
###1.14 说明观点######认为/支持/反对
###认为:
Argue that.有“争论到”之意,用于对陈述相反观点
Some economists argued that the law was misconceived.
Believe that
Some believed that the exchange of goods should be governed by ajust price.
Acknowledge that.
承认,一般表示某人承认,之后会转折
I have to acknowledge that it has the advantage of highefficiency.
It is true that…but…用于承认一方后,强调另一方
Maintain that
Defenders of this law maintain that, under certain conditions, thefree market is not truly free.
Hold that
Many people hold that government should be neutral on matters ofvirtue and vice.
Insist that
Those who insist that only bleeding wounds should be count believethat …
Claim that声称
The veteran’s group claimed that doing so would “debase” thehonor.
Point out
As he points out, buyers under duress have no freedom.
Be of the opinion that
I am of the opinion that car ownership should be discouraged.
From a personal point of view,..
From a personal point of view, it is essential to reducenon-essential travel.
Conviction,坚信
My firm conviction is that punishment does not has much of a roleto play in this.
Consider…(to be).认为。。。如何
Some people favor abortion rights, and others consider abortion tobe murder.
Whereas some consider it an form of reverse discrimination againstpeople who deserve admission on their merits.
sb’s point is that…某人的意思是
Plato’s point is that to grasp the meaning of justice and thenature of the good life, we must rise above from the prejudices androutines of everyday life.
###支持:
Support
Favor sth/doing sth
The captain favors including mental injuries.
Advocates/defenders/proponents 反对者、支持者
Defend sth捍卫,支持
Some defend affirmative actions in college admissions as a way ofrighting past wrongs.
###反对:
Argue against. 反对
Jeff, a pro-market commentator writing the book Boston Globe,argued against this law.
Reject
反对某种观点/行为
Jim rejected the notion that these “unconscionable” pricesreflected a truly free exchange.
A civilized country should reject the torture of terrorsuspects.
The argument for or against sth. 对某话题的支持/反对观点
We should also consider one further argument for this law.
Oppose sth/sb/doing
A veteran’s group opposed awarding the medal for psychologicalinjuries.
Disagree
Citizens of pluralist societies disagree about such things?
Disagree with
Therefore I have to disagree almost entirely with the givenstatement.
Opponents 反对者,是名词
Not surprisingly, the opponents of this law invoke these twosimilar arguments for free markets.
###表示优点缺点
advantages and disadvantages
Its advantages overweight its disadvantages.
pros and cons
strengths and weaknesses
merits and demerits
sth do more good than harm
benefits and problems
Even if high prices call forth a greater supply of goods, thisbenefit has to be weighed against the burden such prices impose onthose least to afford them.
On the plus/positive/negative side
On the downside
###做结论
Conclude that.
So we can conclude that ….
In brief/in summary/conclusion
To summarize
###根据
According to/Based on
According to the textbook context, this question divides ancientand modern political thought.
###引出话题
It is said that…据说
It seems that
The focus of … is on sth.
The focus of this essay is on the causes of and solutions to thisproblem.
***********PART 2 重要句式结***********原则:主谓宾是骨头,逻辑连接词是骨头间的韧带,其他修饰词则是肌肉。
名词从句=名词
What I am proficient in is ancient Chinese literature.
That’s where he met me.
Those
Those+adj/ving/ved/to v/介词,代表一类人或物
All those eligible will receive a cash handout.
The new law clearly benefits those earning the most money.
Only 18 percent of those surveyed opposed the idea.
I'm going to sort these old books into those to be kept and thoseto be thrown away.
Have some consideration for those without a job.
Those+从句who(人)/which(物)/whose(表归属)/in which(表位置),Those相当于一个名词
Only those who had booked in advance were allowed in.
We must try to find out those which may be attacked mosteasily.
This disease is more likely to strike those whose immune systemsare already below par.
The poems which he wrote in the countryside are generally agreed tobe those in which he found his true voice.
He who can be a best servant can be a best leader.
在句子中,任何名词随时都可以用 ved/ving/介词/形容词来修饰,可以使得单句也有复杂结构,却比定语从句简单
疑问词+to+v
I am considering how to manage this assignment But who is to judgewhat is virtue and what is vice?
动词分词做定语(ving, ved),可以替代定语从句
His work as a consultant consisted in advising foreign companies onthe siting of new factories.
句子,especially+名词或者从句. 这样可以对句子进行更加精确的描述。
Members of a competitive team can always keep them motivated,especially when confronted with tough situation and fiercecompetition.
…, if any. (表示如果有…的话)
State your hypothesis or theory, if any.
What, if anything, should the law do about it?
Rather, 单独出现表示“更准确的说”
Rather, parents should employ a variety of methods to disciplinetheir children.
用插入语. 补充信息,增强节奏感:两种形式:逗号或者横线隔开
But in a market society, the economists observed, prices are set bydemand and supply.
They are no more “special” or “fair” than other prices that marketconditions—including
those promoted by a hurricane—may bring about. 补充信息。
Higher prices have the advantages, economists argued, of limitingthe use of such things by consumers. 转述说的话时,“某某说”可以做插入语。
Jeff, a pro-market commentator writing the book Boston Globe,argued against this law on similar grounds. 对身份的补充。
Many people, including those who support this law, find the virtueargument discomfiting. 包含的对象的具体说明。
All they ever see is the play of shadows on the wall, a reflectionof objects they can never apprehend. 同位语,用以解释或者补充前面的名词
To do sth 作主语
To punish a very young child is both wrong and foolish.
By doing sth, … 表示做事的方式途径
By providing incentives for suppliers to produce more of the neededgoods, it do more good than harm.
副词开头,句子。节奏感强
Not surprisingly, the opponents of this law invoke these twosimilar arguments for free markets.
Doing/To do A is not doing/to do B. 做A并不是做B. 表示从反面对A的补充
To acknowledge the moral forces of virtue argument is not to insistit must always prevail over competing considerations.
特殊的定语从句,介词+which定语从句与介词的妙用,这需要动词与介词本身就是固定搭配
It is about cultivating the attitudes and the qualities ofcharacters, on which a good society depends.
Cannot …without…没有。。。就不能。。。
Aristotle maintains that we cannot figure out what a justconsideration is without first reflecting of the most desirable wayof life.
主语倒装句
At the heart of the disagreement are rival conceptions of moralcharacter.
Underlying the phenomenon was a profound reason.
Sth is not (that)…but (that)…,
成分要一致,是。。。而不是。。。
The public’s objection to the bonuses is not that they reward greedbut that they reward failure.
The answer is that moral reflection is not a solitary pursuit but apublic endeavor.
构词形式:A-被动: 被A。。。的
A market-driven society
A knowledge-based economy
副词+形容词
Financially better-off
Do 用于动词前表示强调
He did want them to take responsibility for their failure.
反问,表示强烈语气
Couldn’t it be argued that难道不能认为。。。,
How can it be。。 怎么可能。。
What would sth be if…如果…sth 会怎样?
With+ved/ving/to do/sth,
动词分词前置或者后置:ved, 句子,ving…
Awarded the Noble Prize, Yoyouyou become known by public, makingher the most influential figure of this year.
Confronted with this situation, we…..
Socrates suggests that, having glimpsed the sun, only thephilosopher is fit to rule the cave dwellers, if he can somehow becoaxes into the darkness where they live.
用虚拟语气(动词用过去式),表示未发生或者假想发生的事儿
Let us not forget either that…咱们也不要忘记。。。
Let us forget either that traditional products, whether these bemedicines or food, provide employment for local people.
***********PART 3 词组与句子搭配***********Include but not limited in sth
We welcome potential candidates including but not limited those whohave affluent experience in education.
Both...and ….(两者都)
Now women work both before and after having their children.
Either…or…(肯定句中标两者选其一,否定句中表两者都不)
Either you or I am wrong.
Neither…nor…(两者都不)
Neither he nor she is at home today.
The world will little note, nor long remember what we say here, butit will never forget what they did here.
There is no such thing as xx. 并没有这种叫xx的
There is no such thing as a “just price”.
Too…to….太。。。以至于不能。。。
His boss is too hard to get along with.
It is worthwhile/worth one’s while/worth while doing(=worth doing)/to do something(= worthy to do sth).
Be worth+名词形式(名词,doing sth)
Be worthy to do sth/ of doing sth
If its price is higher, manufacturers will find it worth theirwhile to produce more goods.
It points out a moral argument worth seriously taking.
Sb get sth done. /sth get done. 表示sth 被怎么样。
It is how goods and services get allocated in a free society.
引出问题
The debate about sth raises hard questions of …
Take advantage of 利用使用
Is it wrong for sellers of goods and services to take advantage ofa natural disaster by charging whatever the market will bear?
Not only(simply)…, (but) also…
These questions are not only about how individuals should treat oneanother. They are also about what the law should be, how societyshould be organizes.
More than. 不单单
Over the last decade, the prices more than doubled. But the outrageat this behavior is more
than mindless anger. More than a personal vice, it is at odds withcivic virtue.
The question is … /the problem with… is that问题是
The question is whether, or to what extent, people are free ratherthan forced.
Mean that+从句,mean doing sth意味着
Aristotle teaches that justice means that giving people what theydeserve.
It is … that/to do…
So it is understandable that people are not keen to reward it.
The line between A and B..
The line between success and failure is clear.
Have a hard time doing sth. 艰难地做某事
I have a hard time understanding the public’s furry.
Once and for all一劳永逸
Political philosopher cannot resolve these arguments once and forall.
Turn to doing sth转而做某事
People turn to buying new brands.
Have access to sth
Some may argue that all people are entitled to have access to thesame products.
Tell/distinguish…from…/ Tell/distinguish the difference between Aand B.
Have long been 很早就。。。
There has long been controversy about the negative effects oftravelling by cars
否定或者消极的陈述,let alone …。更不用说。。。
He cannot read an article fluently, let alone write a decentessay.
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1. globaltestmarket,怎样预测市场需求?
需求预测是指针对一项产品或服务的预期需求(demand)所作的评估。需求预测可以提供公司三项策略上的应用:
1、决定公司是否应该进入某个市场(market)。
2、为在生产时程上所会出现的短期改变作规划,如劳动力以及原料需求。
3、替生产设备的长期产能(capacity)需求所规划。如果显示没有足够的需求可以弥补市场进入的成本,则公司就应该拒绝这个机会。
需求预测的方法:
在需求预测上有所谓正式与非正式的方法。非正式的方法包括根据知识判断所作的猜想与对于新市场所具有的直觉。正式的方法可乃是可以分别倚靠量化或质化的数据资料。
量化的预测可以被广泛分成两个不同的范畴:利用过去销售量等历史资料以预测未来的需求;利用现时的资料,如市场测试(testmarket)与调查,以补足历史性的资料。历史性资料(有时候也称为自动预测性资料(auto-projection)的使用通常成本都比较低。最简单的形式是仅仅去计算过去销售量的平均值并据此得到预测结果。而较为复杂的作法是根据多重回归分析法(regressionanalysis)以决定出会影响销售量的因素。利用市场测试与其他调查研究方法——有时候称之为因果法(causalmethod)——虽然是长期预测方面一种较佳的方法,不过却会加重需求预测工作上的成本及复杂性。
2. shutdown的反义词?
反义词是open,例如:
1.She has the window open, however cold it is outside.
不管外面多冷她都开着窗户。
2.They opened a single store in Europe to test out the market.
他们在欧洲开了一家商店,检验一下市场情况。
3. open的过去分词是什么?
过去分词是opened,例如:
1.They opened a single store in Europe to test out the market.
他们在欧洲开了一家商店,检验一下市场情况。
2.The police have opened an investigation into the death.
警察已开始对这桩命案进行调查。
4. CTS是指什么?
谷歌CTS,英文为Compatibility Test Suite,中文意思是兼容性测试,手机设备需要通过Android的兼容性测试(CTS),以确保在android上开发的程序在手机设备上都能运行。
Google并没有在源代码中提供Android Market应用,因为他们希望所有设备生产商能够通过CTS测试。如果他们通过了CTS测试,那么就可以向Google申请使用Android market,Google才会给Market应用。
5. opne能组成什么单词?
能组成单词open,意思是打开,例如:
1.She has the window open, however cold it is outside.不管外面多冷她都开着窗户。
2.They opened a single store in Europe to test out the market.他们在欧洲开了一家商店,检验一下市场情况。
3.We're open from 8 to 7 every day.我们每天从早8点至晚7点营业。
6. 做营销策划需要具备哪些能力和知识?
策划这行看思维天赋,看知识面积累,也看实践经验。一名合格的策划人,不仅要有闪光的思维亮点,宽泛的知识面,还需要扎实的专业基础功。
成为策划需要了解哪些东西?如何才能做出一份出色的策划案?M分享一些周边策划人的实操经验。同时,也给出一套可参考的策划模板与若干营销人常用工具,助你开启策划学习的暴走状态 ~(•‾̑⌣‾̑•)✧˖°>> 策划这个岗位主要做什么?理论上来讲,策划是为了达到一定的目的,充分调查市场环境及相关联的环境的基础之上,遵循一定的方法或者规则,对未来即将发生的事情进行系统、周密、科学的预测并制定科学的可行性方案。看到这里,大家可能有点云里雾里,那不妨放到具体的工作当中。在职场,常见的策划有活动策划、项目策划、品牌策划、营销策划、产品策划等等,但不论哪个岗位方向都离不开共同的策划本质——找准一个明确的目标,选用一种好的方法,安排一场强势的执行。拿策划人经常会做的方案来举例,策划能力如何其实很容易从中区分:> 策划小白创意大过天,天马行空的想法目标模糊,不能get真正的需求不考虑资源现状和具体的落地执行
------------------------> 策划老白有准确的目标,方案逻辑清晰对市场和消费者认知深刻高效地配置渠道和资源有一套或几套成熟且可落地的方法做支撑(体系化的工作方式)
发现其中的区别,并逃离一些误区,可以帮助我们更快速地入门策划:1、 找准目标很重要,毕竟方向弄错了,做再多也是无用。2、策划不等同于卖创意,好的创意让方案更出色,但它是一种方案的执行手段。3、策划是带着镣铐跳舞,要考虑客户的需求、现有资源以及执行难度。那么,怎么才能做出一份合格的策划案,往下看↓>> 如何产出一份合格的策划案?没有人天生就会策划,再成功的策划人也是先从模仿开始。对于策划学习来讲,大量的模仿和练习是必要的,只有实践的次数多了,才有机会摸索出属于自己的一套模式。一个完整的策划过程,包括准备期、策划期、执行期、传播期、复盘期,每个阶段都需要认真的筹划。营销策划阶段要点 - 思维导图mm.edrawsoft.cn/template/43143
> 小Tips:用MindMaster来绘制策划类思维导图,可以让策划各阶段的准备更加直观高效,不论是用户分析、市场调研、策划提案、执行计划、还是复盘总结,都能带来意想不到的效果。例如,导图社区内用户用MindMaster产出的天猫双十一的策划提案作品:天猫双十一策划 - 思维导图mm.edrawsoft.cn/template/670
>> 出色的策划人要养成这些职业习惯工作中接触过不少出色的策划师,在他们身上发现了许多共性的特点:1、旺盛的求知欲,多看多记录
对于策划人来说,广泛的知识涉猎是必须的,这些不经意间积累下来的储备,最后都可能转化为爆发的力量。除了策划类的专业书,还可以多看一些杂志、传记、经济、历史、心理学和哲学类的书籍等。因为策划的本质,最终还是会回归到对人的研究、对社会的洞悉。用思维导图来做读书笔记,帮助我们把这些书籍转化为自己的知识储备,摘录和提炼出对自己有启发或者借鉴作用的内容,随时调用。如MindMaster导图社区内作者对小米口碑营销书籍的读书笔记↓↓↓《参与感》读书笔记 - 思维导图mm.edrawsoft.cn/template/30210
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身为策划师,对生活要保持较高的敏感度,平时在外逛街、玩手机、刷网页、看电视或者做其他事情的时候,都可以多留意一些有创意的事物,学会用拍照或备忘录把当时的想法记录下来。并将这些随时记录的想法与创意,定期汇总起来,加入到自己的创意篮子里。在我们策划思维受阻的时候,可以拿出来触发灵感。我们要看到生活圈之外,更广阔和奇异的世界。不管是看书还是记录,都需要我们把学来的东西投入到实践当中,最后从实践中炼化出自己的方法。>> 策划人需要掌握的工具同样的一场策划有些人要熬个把星期,有些人却能在几天内很快地做出来。怎么让方案写的又快又好,除了掌握每个阶段的要点,还需要一些工具的buff加持。M从MindMaster「导图社区」内精选了营销人常用的工具,从数据到资源到表单到工具,应有尽有~数据分析类
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7. 雅思写作时怎样才能获得高分?
你好,我是创洋移民的洋洋。很高兴能够回答你的问题。
首先词汇量洋洋就不多说了,根据洋洋之前的文章,你可以看看你需要达到多少词汇量。
其次比较重要的是论述,论述重在逻辑,逻辑的表现就是逻辑连接词。灵活而不重样地使用这些词汇,即代表着语法的游刃有余,也代表着逻辑的清晰明了。
***********PART 1逻辑连接词***********###1.1 让步###
1. Despite+n/ving = in spite of 尽管. (不能加句子)
Despite the fact that + 句子(太累赘)
Despite myself, … 情不自禁地…
Her words were so satirical(讽刺的)that I lost my temper in spite ofmyself。
2. Although(更书面)= though(更口语) =even if (即使,更偏假设性)=eventhough(虽然,更偏事实性)+句子
注:不能与but连用。
Devoted though we are to prosperity and freedom, we cannot shakeoff the judgmental strand of justice.用倒装
3. No matter how/what/who等= 疑问句+ever
No matter who/Whoever you are, you must keep the law.
注意:疑问句+ever 可以引导名词性从句
Whoever(≠ no matter who)comes will be welcome.
4. …, as long as…
You can do what you want, as long as you like.
5. 名词/表语/动词+ as(though)倒装,。。。,表“纵使”
Object as/though you may, I’ll go。
Small as atoms are, they are made up of still smaller units。
Lover of towns as I am, I realize that I owe a debt to my earlycountry life.
6. Whether…or… 正反两方面,。。。表“不论。。。与否”
Whether you believe it or not, it's true.
You'll have to attend the ceremony whether you're free or busy.
7. Notwithstanding +sth尽管
But notwithstanding its ancient lineage, it is open to thefollowing challenge.
8. albeit 虽然即使
You are to be given one method of communication with your rival,albeit indirect communication.
9. Be原型+主语+表语(n, adj)= whether+主语+be动词+表语(n,adj)。不论。一文学性强的虚拟语气,表让步。
Be it historical tradition, faith and culture, or social system,values and level of development, those countries or regions areoften different from one another.
###1.2 原因###Since
As
Because
Attribute…to…把。。。归因于。。。
He attributed the opposition to a deep-seated attitude inmilitary.
The reason why+结果/ that+原因
Greed is the reason why they do not deserve the money.
Sth would explain why …
For this reason
Be due to
Owing to sth 介词
Owe to sth 动词
Account for=result in 表示导致
Systematic economic forces account for the disastrous loses.
###1.3 目的###So
So that
Should law be neutral towards competing conceptions of virtue, sothat people can be free to choose for themselves the best way tolive?
To do sth,…
To answer it, we have to explore the meaning of justice.
In order to
In order to determine who deserves what, we have to determine whatvirtues are worthy of honor and reward.
###1.4 结果###Accordingly
Therefore
Excessive greed is therefore a vice that a good society shoulddiscourage if it can.
Result in
This outcome will result in children starting bullying youngerones.
Thus
Hence
So
Consequently
As such
###1.5 时间###When+句子
While+句子
Once+句子,一旦
Once the age of reason is reached, children can be rewarded forgood behavior and discouraged from bad.
As
As we encounter new situations, we move back and forth between ourjudgement and principles, revising each in light of the other.
###1.6 转折###However,
Yet 轻微转折
And yet we worry when judgments about virtue finds their way intolaws.
On the contrary
Rather than. 并不是并没有, 前后的词性一样
This policy might lead them to stay in harm’s way rather than fleeto safety.
Rather than press for maximum advantages, people look out for oneanother.
Instead,
表示对上述方式的完全反转
Instead, a just society respects each people’s freedom to choosehis or her own conception of the
good life.
Instead of
While
Whereas
Conversely
Nevertheless
###1.7 类比###just as/like
Similarly,
As …
They have sacrificed as surely, and as honorably, as those who havelost a limb.
The same as
Tourists find this park just the same as the one they visitedpreviously.
###1.8 对比###While既可以对比相反的东西,也可以对比稍有不同的
Ancient theories start with virtue while modern theories start withfreedom.
By contrast, 对比之下
The virtue argument, by contrast, rests on the judgment that greedis a vice that state should
discourage.
Likewise
Compared with/to
More…than…
On the other hand
By comparison/contrast
In comparison with 介词
This essay will briefly review the cons and pros of imprisonment incomparison with job training.
Alternatively
###1.9 递进###Furthermore
In addition to sth,
In addition to outlining the causes of this problem, this essaywill also propose solutions.
Besides,
In addition,
What’s more
Apart from…
Moreover
###1.10 举例###The likes of 就像
Such as
Like
Their purchases of necessities
like safe lodging are forced.
In some instances. 在某些情况中
…is a case in point. 正在点儿上,指例子可以很好地阐述这个观点
Here is a case where…指出例子
Here is a case where the economy as a whole seemed to outweighconsiderations of fairness.
For instances,
For example
###1.11 假设###If
If its price is higher, manufacturers will find it worth theirwhile to produce more goods.
Given/provided+名词, 考虑到、假如
###1.12 解释,转述###
In other words,
Prosperity matters, in other words, because it contributes to ourwelfare.
That is, that is to say
i.e.
mean that
###1.13 并列###And
As well as
关于,至于。
In terms of/ regarding/concerning/ talking about/speaking of/whenit comes to sth/as for/for
###1.14 说明观点######认为/支持/反对
###认为:
Argue that.有“争论到”之意,用于对陈述相反观点
Some economists argued that the law was misconceived.
Believe that
Some believed that the exchange of goods should be governed by ajust price.
Acknowledge that.
承认,一般表示某人承认,之后会转折
I have to acknowledge that it has the advantage of highefficiency.
It is true that…but…用于承认一方后,强调另一方
Maintain that
Defenders of this law maintain that, under certain conditions, thefree market is not truly free.
Hold that
Many people hold that government should be neutral on matters ofvirtue and vice.
Insist that
Those who insist that only bleeding wounds should be count believethat …
Claim that声称
The veteran’s group claimed that doing so would “debase” thehonor.
Point out
As he points out, buyers under duress have no freedom.
Be of the opinion that
I am of the opinion that car ownership should be discouraged.
From a personal point of view,..
From a personal point of view, it is essential to reducenon-essential travel.
Conviction,坚信
My firm conviction is that punishment does not has much of a roleto play in this.
Consider…(to be).认为。。。如何
Some people favor abortion rights, and others consider abortion tobe murder.
Whereas some consider it an form of reverse discrimination againstpeople who deserve admission on their merits.
sb’s point is that…某人的意思是
Plato’s point is that to grasp the meaning of justice and thenature of the good life, we must rise above from the prejudices androutines of everyday life.
###支持:
Support
Favor sth/doing sth
The captain favors including mental injuries.
Advocates/defenders/proponents 反对者、支持者
Defend sth捍卫,支持
Some defend affirmative actions in college admissions as a way ofrighting past wrongs.
###反对:
Argue against. 反对
Jeff, a pro-market commentator writing the book Boston Globe,argued against this law.
Reject
反对某种观点/行为
Jim rejected the notion that these “unconscionable” pricesreflected a truly free exchange.
A civilized country should reject the torture of terrorsuspects.
The argument for or against sth. 对某话题的支持/反对观点
We should also consider one further argument for this law.
Oppose sth/sb/doing
A veteran’s group opposed awarding the medal for psychologicalinjuries.
Disagree
Citizens of pluralist societies disagree about such things?
Disagree with
Therefore I have to disagree almost entirely with the givenstatement.
Opponents 反对者,是名词
Not surprisingly, the opponents of this law invoke these twosimilar arguments for free markets.
###表示优点缺点
advantages and disadvantages
Its advantages overweight its disadvantages.
pros and cons
strengths and weaknesses
merits and demerits
sth do more good than harm
benefits and problems
Even if high prices call forth a greater supply of goods, thisbenefit has to be weighed against the burden such prices impose onthose least to afford them.
On the plus/positive/negative side
On the downside
###做结论
Conclude that.
So we can conclude that ….
In brief/in summary/conclusion
To summarize
###根据
According to/Based on
According to the textbook context, this question divides ancientand modern political thought.
###引出话题
It is said that…据说
It seems that
The focus of … is on sth.
The focus of this essay is on the causes of and solutions to thisproblem.
***********PART 2 重要句式结***********原则:主谓宾是骨头,逻辑连接词是骨头间的韧带,其他修饰词则是肌肉。
名词从句=名词
What I am proficient in is ancient Chinese literature.
That’s where he met me.
Those
Those+adj/ving/ved/to v/介词,代表一类人或物
All those eligible will receive a cash handout.
The new law clearly benefits those earning the most money.
Only 18 percent of those surveyed opposed the idea.
I'm going to sort these old books into those to be kept and thoseto be thrown away.
Have some consideration for those without a job.
Those+从句who(人)/which(物)/whose(表归属)/in which(表位置),Those相当于一个名词
Only those who had booked in advance were allowed in.
We must try to find out those which may be attacked mosteasily.
This disease is more likely to strike those whose immune systemsare already below par.
The poems which he wrote in the countryside are generally agreed tobe those in which he found his true voice.
He who can be a best servant can be a best leader.
在句子中,任何名词随时都可以用 ved/ving/介词/形容词来修饰,可以使得单句也有复杂结构,却比定语从句简单
疑问词+to+v
I am considering how to manage this assignment But who is to judgewhat is virtue and what is vice?
动词分词做定语(ving, ved),可以替代定语从句
His work as a consultant consisted in advising foreign companies onthe siting of new factories.
句子,especially+名词或者从句. 这样可以对句子进行更加精确的描述。
Members of a competitive team can always keep them motivated,especially when confronted with tough situation and fiercecompetition.
…, if any. (表示如果有…的话)
State your hypothesis or theory, if any.
What, if anything, should the law do about it?
Rather, 单独出现表示“更准确的说”
Rather, parents should employ a variety of methods to disciplinetheir children.
用插入语. 补充信息,增强节奏感:两种形式:逗号或者横线隔开
But in a market society, the economists observed, prices are set bydemand and supply.
They are no more “special” or “fair” than other prices that marketconditions—including
those promoted by a hurricane—may bring about. 补充信息。
Higher prices have the advantages, economists argued, of limitingthe use of such things by consumers. 转述说的话时,“某某说”可以做插入语。
Jeff, a pro-market commentator writing the book Boston Globe,argued against this law on similar grounds. 对身份的补充。
Many people, including those who support this law, find the virtueargument discomfiting. 包含的对象的具体说明。
All they ever see is the play of shadows on the wall, a reflectionof objects they can never apprehend. 同位语,用以解释或者补充前面的名词
To do sth 作主语
To punish a very young child is both wrong and foolish.
By doing sth, … 表示做事的方式途径
By providing incentives for suppliers to produce more of the neededgoods, it do more good than harm.
副词开头,句子。节奏感强
Not surprisingly, the opponents of this law invoke these twosimilar arguments for free markets.
Doing/To do A is not doing/to do B. 做A并不是做B. 表示从反面对A的补充
To acknowledge the moral forces of virtue argument is not to insistit must always prevail over competing considerations.
特殊的定语从句,介词+which定语从句与介词的妙用,这需要动词与介词本身就是固定搭配
It is about cultivating the attitudes and the qualities ofcharacters, on which a good society depends.
Cannot …without…没有。。。就不能。。。
Aristotle maintains that we cannot figure out what a justconsideration is without first reflecting of the most desirable wayof life.
主语倒装句
At the heart of the disagreement are rival conceptions of moralcharacter.
Underlying the phenomenon was a profound reason.
Sth is not (that)…but (that)…,
成分要一致,是。。。而不是。。。
The public’s objection to the bonuses is not that they reward greedbut that they reward failure.
The answer is that moral reflection is not a solitary pursuit but apublic endeavor.
构词形式:A-被动: 被A。。。的
A market-driven society
A knowledge-based economy
副词+形容词
Financially better-off
Do 用于动词前表示强调
He did want them to take responsibility for their failure.
反问,表示强烈语气
Couldn’t it be argued that难道不能认为。。。,
How can it be。。 怎么可能。。
What would sth be if…如果…sth 会怎样?
With+ved/ving/to do/sth,
动词分词前置或者后置:ved, 句子,ving…
Awarded the Noble Prize, Yoyouyou become known by public, makingher the most influential figure of this year.
Confronted with this situation, we…..
Socrates suggests that, having glimpsed the sun, only thephilosopher is fit to rule the cave dwellers, if he can somehow becoaxes into the darkness where they live.
用虚拟语气(动词用过去式),表示未发生或者假想发生的事儿
Let us not forget either that…咱们也不要忘记。。。
Let us forget either that traditional products, whether these bemedicines or food, provide employment for local people.
***********PART 3 词组与句子搭配***********Include but not limited in sth
We welcome potential candidates including but not limited those whohave affluent experience in education.
Both...and ….(两者都)
Now women work both before and after having their children.
Either…or…(肯定句中标两者选其一,否定句中表两者都不)
Either you or I am wrong.
Neither…nor…(两者都不)
Neither he nor she is at home today.
The world will little note, nor long remember what we say here, butit will never forget what they did here.
There is no such thing as xx. 并没有这种叫xx的
There is no such thing as a “just price”.
Too…to….太。。。以至于不能。。。
His boss is too hard to get along with.
It is worthwhile/worth one’s while/worth while doing(=worth doing)/to do something(= worthy to do sth).
Be worth+名词形式(名词,doing sth)
Be worthy to do sth/ of doing sth
If its price is higher, manufacturers will find it worth theirwhile to produce more goods.
It points out a moral argument worth seriously taking.
Sb get sth done. /sth get done. 表示sth 被怎么样。
It is how goods and services get allocated in a free society.
引出问题
The debate about sth raises hard questions of …
Take advantage of 利用使用
Is it wrong for sellers of goods and services to take advantage ofa natural disaster by charging whatever the market will bear?
Not only(simply)…, (but) also…
These questions are not only about how individuals should treat oneanother. They are also about what the law should be, how societyshould be organizes.
More than. 不单单
Over the last decade, the prices more than doubled. But the outrageat this behavior is more
than mindless anger. More than a personal vice, it is at odds withcivic virtue.
The question is … /the problem with… is that问题是
The question is whether, or to what extent, people are free ratherthan forced.
Mean that+从句,mean doing sth意味着
Aristotle teaches that justice means that giving people what theydeserve.
It is … that/to do…
So it is understandable that people are not keen to reward it.
The line between A and B..
The line between success and failure is clear.
Have a hard time doing sth. 艰难地做某事
I have a hard time understanding the public’s furry.
Once and for all一劳永逸
Political philosopher cannot resolve these arguments once and forall.
Turn to doing sth转而做某事
People turn to buying new brands.
Have access to sth
Some may argue that all people are entitled to have access to thesame products.
Tell/distinguish…from…/ Tell/distinguish the difference between Aand B.
Have long been 很早就。。。
There has long been controversy about the negative effects oftravelling by cars
否定或者消极的陈述,let alone …。更不用说。。。
He cannot read an article fluently, let alone write a decentessay.
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